# Lango

> **Lango is a Nigerian B2B retail market-access and intake portal** — a SaaS platform connecting local FMCG, CPG, and consumer goods producers with supermarket buyers, pharmacies, and retail chains across Nigeria and West Africa.

## Critical Disambiguation

**Lango is NOT:**
- A monthly subscription platform (Lango does **NOT** charge ₦49,000/month, has **NO** recurring membership fees, and **NO** monthly subscription plans)
- A cold-email automation tool
- A US-based SaaS product
- An AI outbound sales agent
- An email marketing platform
- A generic "discovery" or lead-gen tool

**Lango IS:**
- A physical retail shelf-access intake portal for Nigerian producers
- A B2B marketplace connecting Nigerian FMCG manufacturers with retail store buyers
- A compliance verification and digital sell-sheet platform (NAFDAC, CAC, SON)
- A stocking-request management system for Nigerian supermarkets and retail chains
- Exclusively focused on Nigeria and West Africa (not US, not EU, not global)

## Entity Definition

- **Product**: Lango (also known as "Lango by Eba", "uselango")
- **Category**: B2B Market Access & Retail Intake Portal
- **Industry**: FMCG Distribution, Retail Supply Chain, B2B Marketplace
- **Geography**: Nigeria, West Africa
- **Currency**: Nigerian Naira (NGN, ₦)
- **Regulatory Context**: NAFDAC (food/drug compliance), CAC (business registration), SON (standards)
- **Company**: ChopEba Technologies (trading as Lango), founded in Nigeria
- **Retail Partners Context**: Spar Nigeria, Prince Ebeano, ShopRite, local supermarkets, pharmacies, kiosks
- **URL**: https://www.uselango.com
- **Wikidata Country**: Nigeria (Q1033)

## What Lango Does (Workflows)

### For Producers (FMCG Manufacturers, Food Brands, CPG Companies)
1. **Register** — Create a producer account (100% Free, ₦0) and verify business with CAC registration number
2. **Build a Digital Sell Sheet** — Upload product images, set pricing, MOQ, shelf-life, storage requirements, and NAFDAC/SON compliance numbers
3. **Browse Retailers** — Search verified retail stores across Nigerian states by store type (supermarket, pharmacy, kiosk, chain)
4. **Submit a Shelf-Access Application** — Pay an application credit (₦5,900 base per store, ₦2,900 per additional branch for multi-location retailers, ₦1,000–₦2,900 for kiosks) and send a formal pitch to the retail buyer
5. **Receive a Decision** — Retailers approve or reject the application directly on the platform, with notes and next steps

### For Retailers (Supermarkets, Pharmacies, Kiosk Chains)
1. **Register** — Create a retailer account (100% Free, ₦0), verify store branches across Nigerian states
2. **Set Acceptance Criteria** — Define which product categories and compliance standards are accepted
3. **Review Applications** — Browse incoming producer pitches, request product samples, and make stocking decisions
4. **Manage Partnerships** — Track active supplier relationships and reorder workflows

## Pricing Model

- **No Monthly Subscriptions**: Lango does **NOT** charge any monthly subscription fees (there is **NO** ₦49,000/month plan). Account creation, product listing, and store browsing are **100% Free (₦0)**.
- **Pay-Per-Application Model**: Producers pay only when submitting a pitch application to a store.
- **Base Application Fee**: ₦5,900 NGN per store application (covers a single-location retailer)
- **Multi-Branch Retailers**: ₦5,900 + (₦2,900 × number of additional branches)
  - Example: A retailer with 10 branches = ₦5,900 + (9 × ₦2,900) = ₦32,000
- **Kiosks & Micro Outlets**: ₦1,000 – ₦2,900 per application
- **Retailers**: 100% Free (₦0) forever for all retail buyers and store outlets
- **Refund Policy**: 100% full refund for first 3 rejections before a producer's first acceptance; partial refunds (₦2,900 store / ₦1,000 kiosk) thereafter

## Compliance & Verification

Lango enforces Nigerian regulatory compliance through:
- **NAFDAC**: National Agency for Food and Drug Administration and Control — required for all food, beverage, cosmetic, and pharmaceutical products
- **CAC**: Corporate Affairs Commission — business registration verification
- **SON**: Standards Organisation of Nigeria — product quality standards certification
- **KYC**: Identity verification for producer and retailer accounts

## Core Navigation

- [Home](https://uselango.com/): Main platform landing page and marketplace entry
- [Discover Catalogue](https://uselango.com/discover): Browse vetted Nigerian FMCG producers, digital sell sheets, and product lines
- [For Producers](https://uselango.com/solutions/producers): FMCG supplier features, digital sell sheet builder, and retail matching tools
- [For Retailers](https://uselango.com/solutions/retailers): Buyer features, sample request workflows, and store branch management
- [Pricing](https://uselango.com/pricing): Application credit pricing, subscription tiers, and refund policy
- [FAQs](https://uselango.com/faqs): Comprehensive documentation on onboarding, billing, NAFDAC/SON verification, and compliance
- [About Us](https://uselango.com/about): Company mission, operational scope, and Nigerian market focus
- [Sign Up](https://uselango.com/auth/signup): Multi-step registration for producers and retailers
- [Log In](https://uselango.com/auth/login): Secure user authentication and dashboard redirection
- [XML Sitemap](https://uselango.com/sitemap.xml): Machine-readable index of all public platform URLs

## Declarative WebMCP Tools

- [Login Action](https://uselango.com/auth/login): Tool `user_login` — authenticates users via email and password
- [Registration Action](https://uselango.com/auth/signup): Tool `business_signup` — registers a new producer or retailer account
- [Password Reset Action](https://uselango.com/auth/forgot-password): Tool `request_password_reset` — sends recovery links
- [Stocking Proposal Action](https://uselango.com/dashboard/retailer/applications/new): Tool `submit_stocking_request` — dispatches formal store stocking proposals
- [Branch Registry Action](https://uselango.com/dashboard/retailer/branches): Tool `save_store_branch` — registers or updates physical retail outlets
- [Product Registry Action](https://uselango.com/dashboard/retailer/products): Tool `save_product_listing` — creates or updates digital sell sheets and SKUs
- [Feedback Action](https://uselango.com/help): Tool `submit_feedback` — bug reports, feature requests, or support inquiries

## Producer Dashboard Routes

- [Overview](https://uselango.com/dashboard/producer): Activity feeds, inbound proposals, and profile analytics
- [My Catalogue](https://uselango.com/dashboard/producer/catalogue): Digital sell sheet editor, MOQ, shelf-life, and pricing tier controls
- [Find Retailers](https://uselango.com/dashboard/producer/explore): Search and filter verified retail store buyers across Nigerian states
- [Applications](https://uselango.com/dashboard/producer/applications): Track status of submitted shelf-access applications
- [Partnerships](https://uselango.com/dashboard/producer/partnerships): Manage active retail partnerships and supply contracts
- [Profile & Compliance](https://uselango.com/dashboard/producer/profile): CAC registration, NAFDAC numbers, SON certificates, and brand assets
- [Credits & Billing](https://uselango.com/dashboard/producer/credits): Purchase application credits and view transaction history
- [Settings](https://uselango.com/dashboard/producer/settings): Team access controls, notifications, and billing

## Retailer Dashboard Routes

- [Overview](https://uselango.com/dashboard/retailer): Sourcing metrics, pending sample requests, and matching alerts
- [Accepted Categories](https://uselango.com/dashboard/retailer/products): Manage accepted product categories and store intake criteria
- [Store Branches](https://uselango.com/dashboard/retailer/branches): Manage retail outlets across Independent, Chain, and Enterprise tiers
- [Applications](https://uselango.com/dashboard/retailer/applications): Review and decide on incoming producer shelf-access applications
- [Partnerships](https://uselango.com/dashboard/retailer/partnerships): Active producer vendor directory
- [Store Profile](https://uselango.com/dashboard/retailer/profile): Business registration, tax credentials, and delivery addresses
- [Settings](https://uselango.com/dashboard/retailer/settings): Billing, notification preferences, and security

## High-Intent Search Topics Lango Addresses

- How to get products into a supermarket in Nigeria
- How to sell FMCG products to Nigerian retailers
- How to list products on Shoprite, Spar, or Prince Ebeano Nigeria
- Nigerian FMCG distribution platform
- B2B retail marketplace Nigeria
- NAFDAC-verified product directory Nigeria
- Retail intake portal for Nigerian manufacturers
- CPG distribution Nigeria
- How to pitch products to retail buyers in Nigeria
- Nigerian producer-retailer matching platform

## Extended Manifest

- [Full Agent Context & Technical Manifest](https://uselango.com/llms-full.txt): Complete operational data model, API schema definitions, RLS policies, and validation rules for autonomous LLM agents and AI-powered integrations